Direct mail marketing campaign7/28/2023 ![]() Adding a gift to direct mail dramatically elevates performance. The study also found that recipients were more likely to open and read the direct mail piece when a gift was included.Īnother study by the Direct Marketing Association (DMA) found that adding a promotional product or gift to a direct mail campaign increased response rates by an average of 17%, compared to a direct mail campaign without a gift.ĭifferent studies, different numbers, but the same story. The quickest way to improve direct mail conversions is by offering a gift - ideally, personalized gifts.Īccording to a study by the Advertising Specialty Institute (ASI), including a promotional product or gift with a direct mail piece can increase response rates by up to 50% compared to a direct mail piece without a gift. USPS Promotions & Incentive Program: Aligning your strategies to savings opportunitiesĢ: Adding gifting to boost direct mail response rates.Co-Mingled Mail: Using a USPS work-share partner to reach bulk incentives.Zone Skipping: We deliver your mail directly to key postal hubs.Nationwide Facilities: We divide your list among our four production facilities to print closer to your recipients.How does Shutterfly Business Solutions reduce direct mail postage costs? We’ve built a platform that reduces postage costs to protect your marketing budget. A partner like Shutterfly Business Solutions creates more significant savings. Negotiating printing rates only saves a penny or so per piece. We’ll show you why.Ī relatively standard marketing class mailer can cost. How do you lower direct mail costs? It’s not by comparing printing costs. 1: Creating postal efficiency for direct mail marketing We evaluate your program using the magic formula and other factors, including your budget, business objective, additional marketing resources and internal capabilities. That’s why partnering with a direct mail strategist like Shutterfly Business Solutions is valuable. If a direct mail marketing campaign missed expectations, the answer to one or more of these questions was wrong. Shutterfly Business Solutions strategizes your direct mail campaigns around our magic formula for direct mail success. The magic formula for direct mail marketing campaignsįirst, we should establish the fundamentals of direct mail marketing. We don’t just produce and ship your direct mail - we optimize it using data, technology, and consulting. More than a printer - we’re direct mail strategists. We’ve sent billions of mail pieces, have one of the world’s largest digital printing platforms, and provide rapid fulfillment of the highest-quality mail pieces in the industry. Shutterfly Business Solutions knows direct mail inside and out. ![]() In this post, Shutterfly Business Solutions will take you through the latest strategies, opportunities, and innovative trends for direct mail marketing in 2023. Like other mediums, direct mail keeps evolving in possibilities and uses. It’s time-proven, affordable, measurable, and highly adaptable. New marketing channels frequently emerge, yet, direct mail remains a bedrock of success. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |